The Client

Omorfiya Hair Restoration focuses on advanced hair transplant techniques, regenerative stem cell therapies, and customised hair
restoration solutions. Founded by Dr. Jitesh Shetty, the brand combines cutting-edge medical expertise with a luxury experience,
offering solutions for hair thinning, baldness, and scalp health.

The Challenge

Despite its credibility, Omorfiya Hair Restoration faced several hurdles in standing out in the highly competitive hair restoration market:

  • Minimal online presence in a saturated industry.
  • Establishing trust in hair transplant and stem cell-based hair regrowth procedures.
  • Educating consumers on the science behind regenerative hair treatments.
  • Driving high-intent consultations from individuals actively seeking hair restoration solutions.

The Strategy

  • Website Optimisation: Created an SEO-friendly, mobile-first website with dedicated pages for hair restoration services. Integrated WhatsApp chat and consultation forms, showcasing patient stories and treatment processes.
  • Hair-Specific SEO & Content: Targeted high-value keywords, developed a blog hub for FAQs, and optimised local SEO with Google My Business.
  • Social Media & Video Marketing: Produced a video series with Dr. Jitesh Shetty, leveraging Instagram reels and case studies to build trust and transparency.
  • Performance Marketing: Launched Google and Meta ad campaigns with retargeting funnels, focused on high-net-worth professionals in Mumbai.

Results

The first 60 days of this strategy delivered impressive growth:
  • Website Traffic: Increased by 150%, reaching 200,000+ visitors in three months.
  • Leads Generated: 5,000+ qualified leads through targeted campaigns.
  • IG Reels Reach: Over 1.5 million views with a 20% engagement rate.
  • Google Search Rank: Achieved top 3 positions for 15+ high-volume keywords.
  • Conversion Rate: Improved to 5.2%, surpassing industry benchmarks.