The Client

The Esthetic Clinic, a leading name in aesthetic medicine in India, specialises in innovative treatments like Hair Restoration (PRP, QR678), Dermatology, Cosmetic Surgery, and Medical Training. Headquartered in Mumbai, the clinic is recognised for its medical expertise and rapidly expanding presence.

The Challenge

The Esthetic Clinic faced significant challenges in its digital journey. Operating in a highly saturated market for aesthetic treatments, the clinic encountered fierce online competition, making it difficult to stand out. Despite driving traffic to their website, low digital conversions meant that this traffic was not effectively translating into leads. Additionally, their training school lacked structured promotional strategies, resulting in limited visibility and engagement for their courses. To further complicate matters, the clinic struggled to achieve a strong search presence for key services like QR678 and PRP treatments, impacting their ability to attract and retain potential clients.

The Strategy

  • Funnel-Driven Campaigns
    • Created targeted landing pages for PRP, QR678, and Cosmetology services.
    • Integrated WhatsApp and call-to-action (CTA) buttons to maximise conversions.
    • Mapped user intent to drive treatment bookings and course enrollments.
  • Google & Meta Ads Execution
    • Focused on high-intent keywords via Google Search & Display Ads.
    • Deployed engaging Meta Ads with carousel creatives, testimonials, and before/after visuals.
    • Promoted Cosmetology Training using lead magnets and precise audience targeting.
  • SEO & Social Media Optimisation
    • Optimised 50+ service and location pages for relevant keywords.
    • Strengthened local SEO for city-specific clinic discovery.
    • Consistently engaged audiences via social media with tips and clinic highlights.

Results

  • Lead Volume: Increased by 60%.
  • Conversion Rate: Improved to an average of 2.9%.
  • Website Traffic: Boosted by 42%.
  • Course Inquiries: Tripled enrollment for Cosmetology Training.
  • Cost per Lead: Reduced by 40%.
  • Search Rankings: Achieved top rankings for QR678, PRP, and Cosmetology Training searches in Mumbai.
  • Booking Efficiency: Increased WhatsApp booking rates by 28%.
  • Visibility: Enhanced organic search presence and branded search volume.