Project Overview
Flaveo is renowned for its delectable range of baked chips crafted from nutritious grains like Bajra and Jowar and offers a variety of six exciting flavours. These nutrient-rich snacks boast an impressive 45% less fat content, aligning flawlessly with health-conscious consumers’ desires. Taking a gluten-free approach, Flaveo’s chips are not only appetising but also guilt-free, making them an excellent snacking option. We strategically established a dynamic and engrossing social media presence, starting from scratch. Leveraging convincing techniques like performance marketing, impactful influencer collaborations, and strategic web development, we successfully expanded their consumer base.
This extensive strategy improved brand recognition and substantially boosted engagement levels and, ultimately, revenues. The vibrant and visually appealing online presence created for Flaveo played a key role in relating to the target audience. By encouraging a sense of community and promoting meaningful interactions, we transformed online engagement into discernible business success. The company’s dedication to providing a healthy, tasty, and guilt-free snack option echoes well in the market, contributing to its comprehensive growth and optimistic consumer perception.
Execution
The client’s sincere eagerness for active involvement in the marketing process was a driving force behind our approach at Sociobliss, a seasoned digital marketing agency. With a desire to understand the detailed reasons behind the data and insights, the client sought not just results but a thorough understanding of the process. Our digital marketing team at Sociobliss took on the challenge with enthusiasm, delving into extensive Key Performance Indicator (KPI) analyses and maintaining an attentive eye on e-commerce and campaign-related data. Recognising the client’s need for clarity and insight, we prioritised straightforward communication, ensuring the client was well-versed in the justification behind every decision and the importance of each data point.
Executing a multifaceted approach, we went beyond the traditional by creating and enforcing various essential optimisation and marketing tactics. These tactics were carefully tailored to the client’s distinctive objectives, and the results exceeded the initial targets. The collaborative synergy between our team and the client not only cultivated a successful campaign but also fostered a deep understanding of the intricacies of the digital marketing world. We are glad to have exceeded the client’s expectations. The journey was marked by a shared dedication to excellence, a transparent flow of information, and a lively exchange of ideas that boosted our marketing efforts to new heights.
Results
- New website users: 26,517
- Instagram engagement rate: 40%
- LinkedIn impressions: 764
- Facebook impressions: 1,306,892
- Instagram impressions: 1,437,712
- Total followers on LinkedIn: 2,812
