Project Overview
Mehta Emporium Jewellers specialises in designing and crafting precious metal and gemstone jewellery. As a distinguished luxury brand, it is a premier destination, offering exquisite handcrafted jewellery to customers globally, spanning both domestic and international markets. Their jewellery collections include intricate earrings, necklaces and pendants, bangles, rings, and metallic showpieces. Mehta Emporium Jewellers collaborated with us to elevate their digital presence. Our social media campaigns perfectly blended moment marketing with topical days, such as important holidays and celebrations, thus appealing to many consumers.
To elevate the visual narrative of our creations, we strategically included influencer marketing to amplify the brand’s social media content and partnered with a cohort of esteemed fashion influencers. Their distinctive styles for showcasing Indian jewellery and outfits facilitated a targeted and impactful outreach to the audience, eventually emphasising the brand’s vision and aesthetics. Our dynamic approach allowed Mehta Emporium’s classic jewellery pieces to seamlessly radiate through various ensembles and occasions, reinforcing the brand’s versatility and timeless appeal.
Execution
We created compelling social media campaigns that highlighted the brand’s fine jewellery and the outstanding splendour of their creations. Connecting with our targeted customers from around India and inviting them to browse and buy jewellery for occasions like anniversaries and weddings, as well as for everyday occasions was at the core of our content strategy and execution. We developed visually striking and unique social media content that effectively communicated the brand’s wide range of jewellery selections while ensuring distinctiveness that sets it apart from competitors in the jewellery market.
Another vital gem to our social media strategy was to collaborate with influencers who had a background in fashion and knowledge of ethnic jewellery so that their experience would aid us in formulating visually appealing reel campaigns as a part of our influencer marketing initiatives. Our directed reels went beyond mere product displays, featuring complete outfit looks and behind-the-scenes glimpses with influencers. Overall, we helped sustain a vibrant online presence for Mehta Emporium Jewellers by selecting content that highlights the company’s unique selling propositions and also promoting user-generated content, and client testimonials.
Results
- Reels featuring influencers for the brand have crossed 1M+
- Instagram engagement rate: 3,100%
- Facebook reach: 6,444
- Instagram reach: 9,264
- Total followers on Instagram: 11.2K+
- Total followers on Facebook: 14K+
