Project Overview
Neha Roongta Fine Jewellery is renowned for creating statement pieces such as bracelets, necklaces, earrings, and more, featuring intricately designed fine diamonds.. Using strategic social media marketing, we established an online persona that strikes a chord with its intended demographic. We conceptualised a plan that includes visually gorgeous and captivating artefacts of the brand that not only exhibit their handcrafted items but also successfully capture the attention of potential consumers. The brand’s foray into social media is also a dynamic platform for generating leads and conversions.
Considering the two best social media advertising platforms that are Instagram and Facebook, we successfully showcased Neha Roongta Fine Jewellery by thoughtfully reimagining their exquisite jewellery for a variety of purposes, such as formal and special occasions or regular office wear. This strategy improved the brand’s fashionable and voguish aesthetic while also solidifying its place as the leading option for anyone looking for jewellery for various occasions.
Execution
When it comes to showcasing the rich beauty in Neha Roongta’s jewellery designs, we painstakingly created fascinating posts and reels that served as a visual storytelling journey on their social media platforms. Our objective was to establish a deeper relationship with our audience through social media campaigns by creating captivating content that goes beyond commercial information and instead focuses on the artistic endeavours of the brand. We ensured active customer engagement through consistent posting of topical content posts on social media. These posts were crafted to follow the latest fashions, promoting audience engagement, comments, and sharing.
Thus the feed of Neha Roongta Fine Jewellery became lively and engaged communities with its established brand visibility. To achieve interesting and desirable visual images for the social media posts, we executed alluring photoshoots that focused on highlighting the complex detailing and intricate designs of Neha Roongta’s jewellery. We used performance marketing to add precision to our plans in addition to social media marketing. We carefully approached our focused demographic through targeted paid advertising, increasing brand exposure and visibility. By placing these ads carefully, we maintained brand awareness and encouraged brand recall and recognition.
Results
- Facebook engagement was boosted by 243%
- Instagram impressions soared to 22K+
- Instagram reach hiked by 113%
- Facebook reach hit 1.5K+
