About the Brand
Vcare Diagnostic Centre, located in Kandivali (East), Mumbai, is a comprehensive imaging and pathology facility offering advanced services such as MRI, CT Scan, Dexa, Mammography, and Blood Tests. Known for its medical accuracy and cutting-edge equipment, Vcare has been a reliable name in diagnostics for local residents.
However, despite housing world-class technology and experienced medical professionals, Vcare lacked digital infrastructure to reach and retain today’s tech-savvy, health-conscious audience.
The Challenge
Before the intervention by Sociobliss, Vcare was virtually invisible in the digital space. The major hurdles included:
- No website or centralised platform to showcase services or collect queries
- Low brand visibility online and within Kandivali’s healthcare ecosystem
- No lead generation pipeline from search or social platforms
- Heavy dependence on walk-ins and word-of-mouth referrals
- Lack of patient education about advanced diagnostic services available at the centre
The Strategy by Sociobliss
- Built and launched a fully functional, SEO-optimised website: vcareimaging.in
- Mobile-first, user-friendly design with integrated WhatsApp chat and direct call features
- Service-focused architecture highlighting MRI, CT, Dexa, Mammography, etc.
- Deep keyword research and local SEO optimisation for terms like “MRI scan Kandivali”, “CT scan in Kandivali East”
- Strategic backlink building and GMB (Google My Business) optimisation
- Google Ads campaigns targeting location + service combinations
- Page 1 ranking for 150+ high-intent keywords within 3 months
- Designed in-centre marketing assets: standees, brochures, and info signage
- Participated in local wellness drives and community health events
- Created educational creatives to build trust and demystify diagnostic procedures
Results (Within 3 Months)
- Website Traffic: From 0 to 3,500+ monthly visitors
- Keywords Ranked on Google: From 0 to 150+ high-intent keywords on Page 1
- Online Queries: Increased by 40%
- Centre Footfall: Grew by 40%
- Google Ads Click-Through Rate (CTR): Achieved an impressive 6.8% average CTR