Overview
Bo Reverie stands as a contemporary multi-cuisine restaurant and bar, specialising in serving exotic dishes and beverages. Its ambience, designed to captivate both the young and the old, renders Bo Reverie an ideal destination for family gatherings, post-work hangouts, and leisurely retreats.
Bo Reverie collaborated with us to multiply their digital presence and increase brand visibility, along with customer engagement. Our digital marketing experts at Sociobliss leveraged strategies, inclusive of social media marketing and influencer marketing, to create an efficient plan and implement it to match the brand’s core values with the current trends. In the realm of social media, we focused on refining the brand’s Instagram and Facebook presence through visually appealing and cohesive email marketing campaigns and implementing influencer-driven content for the brand. Understanding the potential of influencer marketing in the food sector, we found an adequate demographic of top food influencers who’d potentially amplify Bo Reverie’s digital presence by converting the targeted audience into profitable leads.
Execution
It was essential to derive enticing social media campaigns that capture the culinary essence and a casually luxurious ambience of the restaurant and engage with a diverse range of audiences, encouraging them to reserve tables for special occasions.
We developed a comprehensive content strategy that included content banks with exclusive visuals, ensuring the quality of posts resonates with the brand’s persona and target audience. Having a consistent posting schedule helped in sustaining engagement. We also generated compelling campaigns that leveraged collaborations with influencers and created a heightened buzz around the delicacies, dishes, and signature offerings. Our organised campaigns were tailored to adapt to each social media platform while keeping a consistent brand message across them. We leveraged the existing customer base and influencers as brand advocates by encouraging them to share their experiences of their favourite dishes, making them enthusiastic supporters, and encouraging them to spread the word and generate leads through testimonials on social media. It was essential to implement analytics tools to measure the success of each campaign and monitor the analytical metrics so we could refine our social media strategy based on user engagement, reach, and conversion rates.
Results
- Instagram engagement rate: 1,211%
- Facebook impressions: 18.3k
- Instagram impressions: 588,038
- Total followers on Instagram: 3,431
