Nowadays, email marketing may sound like one of the clichéd techniques to target online customers, but its effectiveness in gathering an audience around your brand is still higher than that of social media. 91% of Internet users use email on a daily basis, and that’s where you can drive their interest in your products and services. It’s all about getting personal with your audience and focusing on the journey, not the number of clicks.
Email marketing is a highly cost-effective way to keep in touch with and retain existing customers and attract new clients to your business. Compared with other marketing tactics, email marketing offers one of the highest returns on investment. Not only does it drive sales, visits, and bookings from new and existing customers, but it's also a great way to reinforce your brand and build awareness of your business. One of the biggest advantages of utilizing email marketing software is the reporting available post-launch. After you have sent your email marketing campaign, you will be able to see exactly who opened and read your email and who clicked through to your website.
If you use Google Analytics, you will also be able to track the customer journey on your website and assign any outcomes (i.e., website inquiry or order) to the email campaign.
HOW TO PROCESS
Collecting fully-verified and active online data of your target segments with precise refinement.
Creating customized templates for each product/service and adding bespoke elements & functionality.
Identifying the most-performing copies before every campaign to ensure email marketing success.
Email Tools & Analytics
Using top-notch tools and analytics for running campaigns and measuring key-performance-indicators.
Efficient email marketing execution through automating campaigns for specific products/services.
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