Digital Marketing Audit

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A digital marketing audit is like a self-check routine that helps you to know how your programs are performing, providing rooted information on why the site is not performing according to your expectations, where are you lacing behind and what you need to improve. By utilizing this information you can get good insights and generate better returns on investments. For an accurate definition, it can be said as an extensive study of your digital marketing campaign.

Let’s get started with your Audit!

Once you make your mind about auditing your digital marketing campaigns, you must be clear and accurate about where you want to end up. Who is your target audience? How do you want your audience to respond? When did you use search engine optimization on your website? When did you develop the website? How long it has been? What are your goals and vision for your website? Is your campaign performing according to your expectations? These are some of the questions that would be answered through an audit. With this information, you can evaluate your digital marketing campaign efficiently. Whichever strategy your digital marketing company uses, it can easily be audited.

There are three most important metrics of digital marketing strategies which needs to be noted and pinned on your board:

Process  : It is essential to track and examine your digital marketing strategies and check if still relevant by using different tactics.

Reach  : For an effective digital marketing campaign you need to scale up your website activity, social media followers, ad impressions, grow insights, SERP rankings, etc.

Conversions  : What percentages of your visitors convert into leads? Conversion rate plays a very important role in all of the efforts required to hike up the results of digital marketing audit campaigns.

How to audit your digital marketing activity
E-mail marketing allows you to understand what’s good enough and what will boost your e-marketing, as it digs all the problems in it and removes them. An e-mail marketing audit can be done internally or externally. For a successful e-mail marketing audit, it is important to examine the process from the start, as this helps to keep things organized and hassle-free. Having a set of fresh data is essential as many people change their email addresses frequently, you must update your data regularly. After that you must know that subject lines play the most important role; it is like your first impression. If your subject line is attractive, then the clicks on your mail are automatically going to hike up. Particularly, ensure that the sender's name, address as well as the content, design, and creative in the email are perfect; most importantly do not forget to drop a call-to-action. E-mail marketing opens a wide ground of audience to reach with minimal efforts. By calculating proper e-mail analytics you can boost your sales effectively.

Conclusion : We’ve listed all the benefits of performing an audit and as it sumps up to this that processing a digital marketing audit is going to help you immensely in terms of business.

Tags: social media marketing, digital marketing, facebook marketing, media planning and buying, hyper local targeting, social media management tools, geo targeting, hyper-local targeting ads, media buying and planning, programmatic buying.