Will they even open these Emails?
Well, they will, and read them too!
We know “email marketing” feels like a thing of the past, but trust us, it is still the most effective way to market your products and services despite the presence and prevalence of social media. From the assorted box of marketing tactics, email marketing continues to top the charts, outperforming even the flashiest modern tools. Unlike the social posts that reach just a few before vanishing into the dark space of algorithmic mess, emails reach directly to the targeted person’s inbox, making it more likely for them to see it.
At Sociobliss, an email marketing company in Mumbai, we leverage email marketing to drive up clicks, signups, and sales for our clients through strategic planning, creation, and execution of campaigns.
Why Select Email Marketing?
1. Helps Build Relationships With Audience
Being on the mind of the modern generation is very difficult, as there are hundreds of voices falling on their ears and ads playing in front of their eyes with just a few clicks and swipes. It is important to constantly be in touch to stay on their list of must-haves. The saviour? Emails. Emails act like a direct conversation with the customers. Greeting them, forwarding messages, and promoting your brand are all possible through this channel. Consistency and continuity can help build a sense of familiarity and keep the name of your brand on the tip of their tongue. These are the people who will become loyal supporters of your brand in the future, so engage in email marketing with full might.
2. Drives Traffic to Key Platforms
Emails can help steer your audience in the direction you want them to arrive, like a website, blog, or any specific social media channel. Whether it’s a product launch, sharing of important information, or an invitation to an event, a well-crafted email with clear and impressive calls-to-action (CTA) can make a huge impact on audience reaction and your goal completion.
3. Allows Audience Segmentation
The best advantage of email marketing is segmentation, meaning grouping the audience on the basis of demographics, search history, purchases, online behaviour, interests, and more. This helps in sending emails that are relevant to specific groups of people. For example, an email can be sent to people who bought the same shirt when a similar shirt comes in stock, the specific brand releases a new collection, discounts are available, etc. Sending the appropriate message to relevant people shoots up the rate of customer action, like opening the email and placing a purchase order.
4. Reduces Cost
When compared with traditional advertising or modern social media promotions, email marketing produces better results at almost half the price. This makes email marketing highly suitable even for small businesses to market their offerings without spending a fortune! Despite the low cost, email marketing delivers the highest ROI, surpassing print, radio, or social media ads.
Now, as we have explored the advantages of email marketing, we are sure you must have decided to engage with it without spending another minute. So, here we are to help you. We at Sociobliss, a provider of email marketing services in Mumbai, specialise in meeting marketing goals through email marketing. How?
Let us give you an overview of how we proceed and excel at our task.
The Sociobliss Way of Working
Step 1 : Strategising
Hitting the “send” button is easy, but the effort that goes behind it is always unseen. As an email marketing company in Mumbai, we at Sociobliss start by devising strategies and mapping out the outline of the email marketing campaign to achieve the best results for our clients. We create a story arc that aligns with your brand and connects with the audience, resulting in better engagement.
Step 2 : Building a Database
A specialised email marketing company like Sociobliss helps in email campaign management in Mumbai and across the globe. We collect fully verified and active online data of your target segments with precise refinement, which is the foundation of effective email campaign management. Through smart lead generation, list hygiene, and audience segmentation, we ensure your database is filled with engaged, relevant contacts who are more likely to open, click, and convert.
Step 3 : Copywriting
You must have written countless emails, right? It’s simple, isn’t it? Not as much as it sounds! Let us explain with an activity. Read both the lines given below:
- Our coffee shop offers a variety of beverages, including espresso, cappuccino, and tea. We also have pastries.
- Start your day right. Sip our bold espresso, frothy cappuccino, or calming tea, perfectly paired with our fresh, flaky pastries.
Which version did you like more? We are sure it’s the second one. That’s the difference between writing and copywriting.
Our team of copywriters uses words to create magic. Compelling subject lines, captivating content, and clear CTAs ensure your email is not just opened and read but also sparks audience attention and coaxes conversion.
Step 4 : Designing
A visually stunning email appeals to the audience far more than a plain text email. It speaks volumes about the brand and looks highly professional. Sociobliss, a provider of email marketing for businesses in Mumbai and across the globe, custom-designs every email to entice the audience and keep them in awe. We ensure the mail designed by us looks as good on mobile as it does on a 27” Retina display. We provide pixel-perfect, responsive email that visually conveys a story, keeping the users scrolling and converting.
Step 5 : A/B testing
Identifying the best-performing copies before every campaign to ensure email marketing success, Sociobliss uses strategic A/B testing to optimise your emails. This involves testing subject lines, checking content layouts, CTAs, images, and send times to discover the most effective copywriting, designing, style, tone, and technical processes, boosting the engagement, and making each email count.
Step 6 : Campaign Automation
Efficient email marketing execution through automating campaigns tailored for your specific products and services. At Sociobliss, we create customized automated workflows that deliver the right message to the right audience at the right time, helping you boost engagement, nurture leads, and drive sales effortlessly.
Step 7 : Analytics
Written, designed, and executed. What next? Well, analysis is the most important.
We serve you the data instantly to analyse the campaign success, like open rates, click-throughs, and conversion tracking. However, it doesn’t end here; we then optimise like maniacs. Our motto: “If it isn’t performing, it isn’t staying.”
Types of Emails
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Newsletter Emails
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Promotional Emails
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Welcome Emails
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Transactional Emails
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Abandoned Cart Emails
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Re-engagement Emails
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Event Invitation Emails
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Product Launch Emails
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Survey or Feedback Emails
The above list is representative but not exhaustive. Each type of email holds different significance, ultimately leading to better engagement and an increase in business.
Why Choose Sociobliss as Your Email Marketing Agency?
Because instead of just sending emails, we at Sociobliss spark conversations, build connections, and turn clicks into customers.
Unlike regular agencies, we bring
- Creativity that stands out
- Strategy that adapts
- Tech that scales
We craft emails with such precision, making them read-worthy and unskippable. We know how to get your emails opened, read, and remembered. Whether it’s a product launch, a welcome flow, or a re-engagement nudge, we craft emails that deliver more than messages; they deliver results.
Still holding back?
You might regret it later
So, if you’re ready for your email marketing efforts to be fruitful, contact us at www.sociobliss.com before you type another email and hit send.