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Online Marketing for the Heavy Equipment Industry

The challenge of selling Steel Wire Ropes, Slings & Strands Online

Requirements

Reaching top construction companies for business expansion.

Brand awareness and lead generation for Steel Wire Ropes.

Generating footfalls for India’s events & Online Exposure for the same.

We figured out unique keywords relevant with the products which enhanced the click rates by 8.1%.

Our Solutions

Establishing the brand’s online identity to target Indian B2B Audience.

Determining keywords and running PPC Campaigns for Lead Generation.

Leveraging their UAE-based online environment for brand promotion.

For keywords with such a low search density, we were able to generate 102K impressions and the average cost-per-click was INR 28.04.

Results

Brand Exposure across social media and search engine (Google).

Generated Enquiries for Steel Wire Ropes & relevant engineering equipment.

Increased no. of visitors for Amzone in the BAUMA ConExpo India, December 2018.