Overview
Alba Dental is a dental clinic which mainly provides pediatric dental care but they also provide regular dental care. They offer dental services like routine exams, dental fillings, full mouth rehabilitation, emergency dentistry, and painless treatments. Alba Dental approached us to take over their Social Media Marketing. To strengthen their status as the leading choice for pediatric dental care, we used visually appealing and informational posts that emphasised the clinic’s child-friendly amenities, experienced dentists, and educational endeavours. In addition to highlighting Alba Dental’s child-friendly amenities, experienced dentists, and educational initiatives, our Social Media Marketing strategy also focused on creating engaging and interactive content to foster a sense of community among parents. We encouraged user-generated content, such as sharing success stories of children’s dental experiences at
Alba Dental or featuring testimonials from satisfied parents. This not only humanised the brand but also provided social proof of the clinic’s commitment to delivering exceptional pediatric dental care.
To further enhance Alba Dental’s online presence, we implemented targeted advertising campaigns. By consistently updating social media platforms with informative posts, engaging visuals, and real-time updates on the clinic’s activities, we ensured that Alba Dental remained top-of-mind for parents seeking reliable and comprehensive dental care for their children.
Execution
Alba Dental’s brand philosophy revolves around making dental care seem less intimidating for children. We focused on showcasing their kid-friendly clinic and their efforts to educate parents on the right ways to take care of their children’s oral health. We created a cohesive feed using a colourful tone for an enthusiastic feel and a vibrant aesthetic, emphasising the playful aspect. We established a strong online presence for them on Meta platforms. Additionally, we also designed traditional marketing assets to help in their promotional efforts.
For Alba Dental, the brand philosophy revolves around making dental care less intimidating for children. We focused on showcasing their kid-friendly clinic and efforts to educate parents on the right ways to take care of their children’s oral health. We planned a cohesive and colourful social media feed with an enthusiastic tone and vibrant aesthetic to emphasise the playful aspect. We established a strong online presence for Alba Dental on Meta platforms. This involved creating interesting social media campaigns adapted to the interests of both children and parents.
The content included engaging posts featuring dental care tips, fun facts, and informational content to promote a sense of responsibility toward dental health. Additionally, we created traditional marketing assets to support their promotional efforts.
The constant use of a vibrant aesthetic across platforms helped Alba Dental maintain a cohesive and indelible brand image. This approach aimed to soothe the fear associated with dental visits for children and position Alba Dental as a caring and approachable dental care provider for families in the community.
Results
- New website users: 614
- Instagram engagement rate: 7%
- LinkedIn impressions: 1,479
- Facebook reach: 74,110
- Instagram reach: 363,066
