The Client

Assure Hair & Skin Clinic is a premium chain of cosmetic dermatology and trichology centers with a growing presence across India and Dubai. Known for its advanced treatments in hair restoration, skin rejuvenation, and aesthetic procedures, Assure combines medical expertise with modern technology to deliver visible, confidence-boosting results.

The Challenge

Despite a strong offline reputation, Assure faced key hurdles in digital scalability and lead generation:

  • High Cost per Lead (CPL) – Rising ad spends with minimal ROI.
  • Low Conversion Rates – Leads weren’t translating into consultations.
  • No End-to-End Tracking – Lack of visibility from ad click to CRM booking.
  • Fragmented Digital Presence – Inconsistent messaging across channels.

Channel-Wise Execution

Meta, Google & YouTube Ads:
  • Meta Ads: Interest + Lookalike targeting, retargeting funnels; achieved 18% Conversion Rate.
  • Google Ads: Location-based keywords, call-only campaigns; reached 25–30% Conversion Rate.
  • YouTube Ads: Short-form video campaigns driving awareness and regional interest.
Each channel was optimized weekly based on CPL, CTR, and down-funnel data.

Landing Pages & Creative Strategy

  • Landing Pages: Mobile-first, SEO-friendly LPs with WhatsApp chat triggers.
  • A/B Testing: Variations in headline, testimonials, and CTAs.
  • Creative Assets: Before/after carousels, doctor-led reels, festival-themed offers.
This strategy led to improved engagement and reduced drop-offs.

Results

Metric Before After
Monthly Leads 1,200 3,500+
Cost per Lead (CPL) ₹650+ ₹190 – ₹250
Conversion Rate (Avg.) 8–10% 22–30%
CRM Follow-up Efficiency Manual, delayed Auto-synced