The Client
Assure Hair & Skin Clinic is a premium chain of cosmetic dermatology and trichology centers with a growing presence across India and Dubai. Known for its advanced treatments in hair restoration, skin rejuvenation, and aesthetic procedures, Assure combines medical expertise with modern technology to deliver visible, confidence-boosting results.
The Challenge
Despite a strong offline reputation, Assure faced key hurdles in digital scalability and lead generation:
- High Cost per Lead (CPL) – Rising ad spends with minimal ROI.
- Low Conversion Rates – Leads weren’t translating into consultations.
- No End-to-End Tracking – Lack of visibility from ad click to CRM booking.
- Fragmented Digital Presence – Inconsistent messaging across channels.
Channel-Wise Execution
Meta, Google & YouTube Ads:
- Meta Ads: Interest + Lookalike targeting, retargeting funnels; achieved 18% Conversion Rate.
- Google Ads: Location-based keywords, call-only campaigns; reached 25–30% Conversion Rate.
- YouTube Ads: Short-form video campaigns driving awareness and regional interest.
Each channel was optimized weekly based on CPL, CTR, and down-funnel data.
Landing Pages & Creative Strategy
- Landing Pages: Mobile-first, SEO-friendly LPs with WhatsApp chat triggers.
- A/B Testing: Variations in headline, testimonials, and CTAs.
- Creative Assets: Before/after carousels, doctor-led reels, festival-themed offers.
This strategy led to improved engagement and reduced drop-offs.
Results
Metric | Before | After |
---|---|---|
Monthly Leads | 1,200 | 3,500+ |
Cost per Lead (CPL) | ₹650+ | ₹190 – ₹250 |
Conversion Rate (Avg.) | 8–10% | 22–30% |
CRM Follow-up Efficiency | Manual, delayed | Auto-synced |