About the brand
Banke International is a real estate brand specialising in facilitating smooth and transparent property transactions. They boast a decade-long legacy within the real estate industry, renowned for their unparalleled expertise and commitment to delivering premium services. The firm’s extensive portfolio features exclusive projects and strategic partnerships with some of the most prestigious developers in the UAE. Offering a comprehensive suite of solutions, Banke International caters to diverse real estate needs, including residential and commercial sales and leasing, property management, and financial assistance. Backed by a dynamic team of over 150 professionals, each a specialist in their respective communities across prime locations, Banke International ensures seamless acquisition of dream properties for its clientele.
The Challenge
Banke International faced a challenge in identifying the right audience segments across multiple platforms like Facebook, Instagram, and Google, especially because of the complexities due to varying user demographics and behaviours. Another challenge faced was in generating high-quality leads as it requires targeting individuals who are genuinely interested in real estate services and are likely to convert into customers. With
the real estate market in the UAE being highly competitive, numerous agencies try to grab the attention of potential clients. Standing out amidst this competition proved to be challenging without a suitable campaign.
Objectives
As part of our campaign for Banke International, we aimed to conduct a thorough analysis and mapping of the targeted audience across various platforms to ensure accurate targeting and engagement with potential clients interested in real estate services in Dubai. Our primary goal was to generate high-quality leads, making sure that the individuals expressing interest in Banke International’s services were genuinely interested in real estate transactions. We focused on increasing the ratio of leads turning into conversions by aiming to streamline the lead-nurturing process and enhance the effectiveness of the brand’s sales funnel. We also intended to raise brand awareness by creating engaging content and initiating city-based lead generation to allow for localised messaging and personalised outreach to potential clients.
The strategy
As a digital marketing agency tasked with strategising and executing Banke International’s online campaign, our approach was crafted for their target audience and drove tangible results. Leveraging the power of Facebook, Instagram, and Google, we conducted a thorough mapping exercise to identify essential demographics and behavioural patterns, guaranteeing precision targeting for utmost effect. We implemented a multi-faceted approach comprising brand awareness initiatives and city-based lead generation campaigns. Our team deployed engaging video content across Facebook and Instagram, capturing the attention of potential clients and fostering familiarity with Banke International’s esteemed reputation and premium services. These videos were crafted to highlight the company’s expertise, exclusive projects, and industry distinctions, thereby establishing trust and credibility within the target audience. Through keyword research and ad optimisation, we ensured Banke International’s ads appeared prominently in relevant search results.
We employed advanced retargeting techniques across all platforms to re-engage with users who had previously interacted with Banke International’s digital assets but had not yet converted. By delivering tailored messaging and offers to these warm leads, we aimed to nurture them through the conversion funnel and ultimately drive higher conversion rates. We also closely monitored key performance indicators, including click-through rates, lead quality, and conversion rates, allowing us to optimise our strategies in real time for maximum effectiveness. Our data-driven approach, connected with creative excellence and strategic precision, secured Banke International’s digital presence and translated into tangible business growth and enhanced ROI.
Results
- Total Leads: Close to 2500 across Dubai by digital campaigns
- Projected CPL: Rs. 950, achieved CPL: Rs. 550
- Prospect Ratio of quality leads >20%