The Client
Calida Rehabilitation Centre is a top facility for mental health and addiction recovery, known for high-quality, personalised care. Serving Pune, Karjat, and Mumbai, Calida provides tailored therapies for mental health issues and substance abuse.
The Challenge
Calida Rehab faced the challenge of transforming increased profile exposure into an engaged community that valued its services. They needed a stronger, more targeted content approach that could resonate deeply with users, creating a clear incentive to follow and engage.
The Strategy
- Posted high-quality visuals and informative content to engage the audience
- Balanced posts with education, testimonials, and mental health tips
- Optimised bio and descriptions to showcase Calida’s services and locations
- Used targeted hashtags for a niche, location-specific audience
- Maintained a relatable and supportive tone to connect with those seeking rehabilitation
Results
- Instagram followers increased from 167 in May to 265 in November
- Reach grew from 110K in May to 173.4K by November
- Profile visits rose from 790 to 1.5K
- Facebook page visits increased from 380 to 1.2K