The Client

Docplexus is a vibrant community of over 380,000 verified healthcare professionals, offering a platform to connect, collaborate, and access essential resources such as treatment guidelines, educational content, and the latest medical developments.

The Challenge

Docplexus faced multifaceted challenges in attracting new members, increasing website traffic, and enhancing user experience by improving site speed and optimising SEO. Additionally, they needed to amplify their digital presence through social media strategies and marketing, develop targeted performance marketing campaigns, and refine lead generation tactics to ensure sustained growth and community engagement.

The Strategy

  • Conducted comprehensive keyword research to target medical, healthcare, and wellness-related terms for SEO optimisation
  • Enhanced organic search visibility by implementing robust on-page, off-page, and technical SEO techniques
  • Boosted website performance through caching, image optimisation, and code minification
  • Designed high-converting landing pages with impactful calls-to-action (CTAs) to maximise lead capture
  • Developed a tailored social media strategy to increase brand visibility and foster engagement across key platforms
  • Executed effective social media marketing campaigns to reach healthcare professionals and grow community membership
  • Leveraged performance marketing techniques to target specific audiences, driving conversions and optimising ad spend

Results

  • Keywords ranking: Top 5 positions
  • Enhanced SEO tactics boosted website traffic
  • Website load time was reduced significantly, providing a better user experience
  • Improved conversion strategies resulted in more qualified sign-ups and increased conversions
  • Website Traffic: 300,000+ visitors (+120%)
  • Leads Generated: 8,000+
  • IG Reels Reach: 2M+ views (25% engagement)
  • Google Search Rank: Top 5 for 20+ medical keywords
  • Conversion Rate: 4.8%
  • Meta Reach: (value not provided—please confirm)