Overview
Ellips is a brand that manufactures hair vitamins for the good health of all hair types. Their hair vitamins are made with natural ingredients, which puts them at a major advantage compared to their competitors. Their product has heaps of potential as it offers a fresh twist on haircare in a capsule. Our collaboration with Ellips presented a unique chance to heighten their brand presence in the online space, specifically through Social Media Marketing (SMM).
In our SMM strategy for Ellips, we went beyond highlighting the natural ingredients in their hair vitamins.
We delved into educating the audience about the specific benefits these ingredients offer to various hair types. By creating informative content, we positioned Ellips as a brand that not only cares about the overall health of hair but also understands the unique needs of different individuals. To enhance user experience and product understanding, we incorporated regular posts featuring step-by-step instructions on how to incorporate Ellips hair vitamins into daily haircare routines.
This not only showcased the convenience of the product but also established Ellips as a user-friendly and accessible brand. User-generated content (UGC) played a pivotal role in making Ellips more relatable and authentic. By encouraging customers to share their experiences and results, we created a community around the brand. This not only provided social proof but also allowed potential customers to connect with real people who had benefited from Ellips’ products.
Influencer marketing was another key element of our strategy, where we carefully selected influencers whose values aligned with Ellips. Through our comprehensive marketing approach, Ellips increased its online presence and also solidified its position as a frontrunner in the organic haircare industry. The combination of educational content, user engagement, and strategic influencer partnerships contributed to making Ellips a trusted and sought-after brand in the realm of natural hair vitamins.
The Execution
For a brand as unique as this, we implemented a thorough strategy to improve the brand’s online presence and propel consumer engagement. We carefully curated user-generated content that not only showcased the product’s unique features but also highlighted the palpable benefits experienced by users. Recognising the importance of visual appeal, we planned and executed professional product shoots, focusing on capturing the convenience of the product’s packaging.
These images were integrated into the brand’s Instagram profile to construct a visually cohesive and energetic grid that resonated with the target audience. Comprehending the power of influencer marketing, we recognised and collaborated with key influencers who align with the brand’s ideals. This not only extended the brand’s reach to a broader audience but also lent authenticity to the product through believable endorsements. The influencer marketing campaign was planned and executed to maximise influence and foster engagement.
Throughout the campaign, transparent communication with the client was essential. Regular and precise progress reports were shared, ensuring the client was well-informed about the performance metrics, user feedback, and overall brand growth. This constant communication allowed for adjustments and improvements to the strategy, ensuring that our endeavours were unfailingly aligned with the client’s objectives.
The Results
- Instagram engagement rate: 11%
- Facebook impressions: 5.2k
- Total followers on Instagram: 1,934
