Overview
Eurotecniche, headquartered in Vicenza, Italy, has established itself as a global leader in galvanic processes and machinery, metal finishing treatments, and precious metal refinery plants. With branches in over 25 countries, the company has successfully extended its reach beyond its Italian origins. The firm caters to a diverse clientele, with a primary focus on serving jewellery producers and various sectors in need of advanced plating solutions. Eurotecniche’s extensive range of offerings includes cutting-edge technology and machinery crafted to meet the stringent requirements of contemporary industries. In its pursuit of global excellence,
Eurotecniche India has emerged as a significant member in the chemical and plating industries. With a dedication to providing reliable plating solutions, the company has positioned itself to be the preferred choice for businesses seeking seamless and high-quality services. Their expansion into India represents a calculated move to leave a lasting impact on the country’s industrial landscape. Eurotecniche India aims to not only meet the demands of the market but also exceed expectations by delivering exceptional services. The company’s dedication is visible in its proactive approach to building strong relationships with businesses seeking cutting-edge solutions for their plating needs.
As Eurotecniche continues to navigate new challenges and territories, its unwavering perseverance in delivering premium service enriches its vision of becoming a major player in India’s plating industry. With a focus on great quality, groundbreaking innovation, and customer satisfaction, Eurotecniche is poised to contribute significantly to the growth and success of innumerable businesses.
The Execution
Our digital marketing agency played a significant role in launching Eurotecniche India’s online presence, establishing pages on Facebook, Instagram, and LinkedIn. We designed compelling content that effectively displayed an outstanding inventory of goods and equipment, ensuring clarity in product offerings for the audience. To boost high-quality sales, we initiated and managed Facebook ad campaigns, using a targeted audience strategy. Recognising the diverse linguistic needs, we created customised multilingual content in Hindi, Gujarati, and Bengali, expanding Eurotecniche India’s geographical reach beyond the usual audiences.
In our endeavour to attract new clients in specific regions, particularly Kolkata and Mumbai, we executed engaging social media interactions and precisely targeted marketing efforts. At the same time, we utilised conventional yet efficient channels like WhatsApp and email marketing to enhance brand recall among existing clients. The main ace of our strategy was the establishment of an all-in-one website that portrayed Eurotecniche India’s infrastructure capabilities and also highlighted its extensive product line.
This digital platform was a central hub for potential clients to explore and engage with the brand. Our efforts resulted in the brand’s successful entry into markets in Gujarat and Rajasthan, generating invaluable leads across PAN India, Dubai, and several other international cities. This strategic expansion significantly elevated Eurotecniche India’s global reach, establishing lasting brand recall and positioning the company as a formidable force in diverse market segments.
The Results
- New website users: 4.3k
- Instagram engagement rate: 300%
- LinkedIn Impressions: 3,424
- Facebook reach: 121,942
- Instagram reach: 5,231
- Total followers on Instagram: 1,126
- Total followers on Facebook: 6,594
- Total followers on LinkedIn: 236
