Project Overview
Exicare India offers Sanitisation services & essential hygiene products across PAN India. Specialising in delivering top-notch sanitisation solutions, the company ensures a clean and healthy environment for its clients. Utilising advanced technology and eco-friendly disinfectants, Exicare India offers thorough disinfection services for various spaces, including offices, residential complexes, educational institutions, and healthcare facilities. In addition to its sanitisation services, Exicare India provides a diverse range of essential hygiene products.
From hand sanitisers to surface disinfectants and personal protective equipment, the company caters to the varied needs of its customers, contributing to the maintenance of a safe and hygienic environment. Expanding its offerings, Exicare India also provides effective pest control services. With a focus on comprehensive pest management, the company’s experienced team employs industry-best practices to address and prevent pest infestations in residential and commercial spaces.
Execution
- Established a vast social media presence.
- Executed WhatsApp marketing for existing clients as well as pitched new leads.
- Google ads run to the targeted audience.
- Weaved the traditional print advertisement to increase brand awareness.
- Created communication for radio advertisements.
- Generated B2B leads for vendors.
As a dynamic digital marketing agency, our team successfully established an expansive social media presence for our Exicare Utilising various platforms, we designed immersive content, implemented creative campaigns, and fostered a vibrant online community, contributing to heightened brand visibility and customer engagement. In our pursuit of holistic marketing strategies, we executed effective WhatsApp marketing campaigns. This included personalised communication with existing clients, ensuring a seamless and valuable interaction, while also actively pitching to new leads.
Our approach was customised to use the immediacy and personal nature of WhatsApp for maximum impact. To further enhance reach and engagement, we ran Google ads targeted at specific audiences. By utilising data-driven insights, we optimised ad campaigns to reach the right demographic, driving relevant traffic and conversions. Recognising the enduring influence of traditional advertising, we effortlessly integrated print advertisements into our marketing arsenal. This multi-pronged approach enhanced brand awareness and bridged the gap between digital and traditional media, ensuring a comprehensive outreach strategy.
To tap into the auditory senses of our audience, we crafted influential scripts and communication for radio advertisements. This audio-based approach allowed us to connect with a diverse audience and reinforce brand messaging especially and memorably. Additionally, our efforts extended to generating valuable B2B leads. Through strategic targeting and personalised outreach, we fostered meaningful connections between businesses, promoting mutually beneficial partnerships. In retrospect, our digital marketing agency executed a multifaceted strategy, combining the power of social media, instant communication, targeted advertisements, traditional media, and B2B lead generation. The result was a well-rounded and effective approach that elevated brand presence, facilitated client engagement, and brought about tangible results for our client.
Results
- Facebook & Instagram leads: 700
- Leads on LinkedIn: 55
- New website users: 1,250
- The reach hiked up to 395,644 likes
- The Facebook engagement rate rose to 39,380
