Project Overview
Furniturewalla is a luxury brand that sells furniture and home decor. They provide a diverse range of high-end collections comprising essentials that are needed in every home. Their collection includes sofa sets, armchairs, beds, lighting, decor, dining tables, and more. They wanted to establish their online presence with a luxurious and sumptuous feel and we helped them do exactly that.
We carried out multiple social media campaigns for them. Our efforts spread beyond just creating a virtual presence; we executed targeted strategies to drive high-quality traffic to their website. This not only increased online sales but also resulted in a surge in foot traffic at their offline stores. Through strategic digital marketing initiatives, we meticulously crafted an online identity for Furniturewalla that exuded opulence and sophistication. Leveraging our expertise, we executed a series of compelling social media campaigns, ensuring that each post reflected the brand’s commitment to luxury and exquisite design.
Execution
Taking an unusual approach, we undertook WhatsApp marketing, creating immersing ‘product of the week’ videos. This personalised strategy aimed to advertise their diverse range of furniture and maximise sales by directly connecting with customers through a personal communication platform. We designed and curated a luxurious social media feed displaying a product along with a lavish description so as to entice future customers. In addition to visual content, we composed content-rich blogs optimised with SEO keywords. These blogs were written in a manner that showcased the appeal of each product mentioned, inviting readers to make purchases.
This approach not only enriched the brand’s online visibility but also propelled SEO rankings, resulting in increased website traffic and higher conversions. Leveraging the power of Google and Meta platforms, we strategically ran ads to further optimise Furniturewalla’s reach and engage potential customers. Through a blend of innovative content, data-driven marketing tactics, and a perceptive understanding of Furniturewalla’s distinctive identity, we contributed to the establishment of a powerful online presence that resonated with the brand’s clientele. Our collaborative efforts elevated the brand’s visibility and immensely contributed to its success in the market.
Results
- New website users: 50K+
- Instagram engagement rate: 186
- LinkedIn impressions: 3,030
- Facebook reach: 1,552,630
- Instagram reach: 6,256,351
- New followers on Instagram: 9,626
- New followers on Facebook: 71.6K
- New followers on LinkedIn: 557