The Client
Glenmark Pharmaceuticals, a global innovation-driven pharmaceutical company, sought high-quality creative content to maintain consistent brand communication across digital and internal platforms. SocioBliss was engaged to provide reliable, efficient, and compliant creative support, tailored to medical branding standards.
The Challenge
Glenmark needed a scalable solution to address their daily creative demands while ensuring regulatory compliance and adherence to brand guidelines. They required diverse creative assets for social media, internal communications, e-commerce platforms, and enhanced store shelf branding and video production.
The Strategy
- Developed high-impact display banners for digital and in-store campaigns, reinforcing brand identity and consumer engagement
- Created enhanced A+ listing tiles for e-commerce platforms, leveraging storytelling and optimised layouts to boost conversions
- Implemented strategic store shelf branding solutions to increase visibility at retail touchpoints, including custom shelf strips and attention-grabbing shelf talkers
- Utilised advanced rotoscopy techniques for professional-grade promotional videos and motion graphics
- Designed and updated e-commerce banners aligned with campaign calendars and consumer trends to drive traffic and sales
Results
- Website Traffic: +150%, 500,000+ unique visitors/month
- Leads Generated: 10,000+ high-quality leads
- IG Reach: 5M+ impressions/month, 35% engagement rate
- Google Search Rank: #1 ranking for multiple high-impact keywords
- Conversion Rate: 8–12%, outperforming industry benchmarks
