The Client
Lexi Pens, an Indian pen manufacturer, is a large supplier of ballpoint and gel pens, having successfully supplied over 5 billion pens globally. Lexi has gained a unique position in the thriving pen marketplace due to its loyalty to high-quality pen design and recognition as one of the best producers of stationery pens.
Lexi’s global effect is highlighted by its influence in over 50 nations where its handwriting expertise has been recognised.
The Objective
The goal is to strengthen Lexi’s position as a leader in the sector by setting new benchmarks for user satisfaction.
– Remove the errors to increase the site’s health.
– Increase Backlinks to rank at the top.
– To increase the overall impressions & clicks
The Challenge
Lexi competes in a very competitive market. Having said that, their goal of standing out from the competition and bringing something new to the table required strategic planning. After resolving website difficulties and making new modifications, organic traffic increased progressively.
The Solution
- To maintain good site health and a high SEO score.
- To improve the website's ranking, we employ a targeted approach that includes strategic backlink creation and frequent performance analysis.
- To employ an in-depth content marketing approach to boost impressions and clicks.
The Result
- Improved SEO score: 66% → 86%
- Backlinks increased: 597 → 1.9K
- Error-free experience: all performance issues resolved
- Impressions increased: 16K → 24.2K
- Clicks increased: 700 → 1.1K
