Overview
Mastee is a restaurant with a fun and relaxing vibe, specialising in various cuisines. The ambience attracts a younger crowd who are on the lookout for hangout spots. Although the restaurant has a casual feel, the place is quite upscale in its decor and allure. They have established a reputation for being a great place to party with their live DJ. Highlighting their many USPs was our main focus of the campaign.
The Campaign
Initially, we began with social media marketing for the brand. As the engagement on their page grew, we suggested influencer marketing to expand brand awareness and drive conversions further. We contacted various social media influencers who excelled at different content categories. Be it lifestyle influencers or food bloggers, we were successful in reaching out to them all as part of promoting the restaurant. The main element of promotion included pointing out the diversity of the cuisine through the latest food trends, the ambience, happy hours, and a live DJ. The content produced with influencers was majorly in the form of Instagram reels. All the videos portrayed the restaurant in ways that make any viewer want to visit.
Results of influencer marketing for Mastee
The results of our campaign for Mastee have been nothing but a resounding success. Through strategic collaboration with influencers, every reel produced effortlessly surpassed the 10k views mark, showcasing the immense engagement garnered by our carefully curated content. One particular reel soared beyond expectations, amassing an impressive 40k+ views. This achievement not only underscores the effectiveness of our influencer partnerships but also highlights the restaurant’s growing presence and appeal.
