The Client
NFNA is leading the way in wellness education, offering expert instructors, a science-driven curriculum, and continuous support to develop top-tier wellness professionals. With the goal of training 100,000 individuals by 2025, NFNA is empowering people to embrace healthy lifestyles through the best fitness and nutrition courses in India.
The Challenge
NFNA’s main challenge was boosting lead generation through their website, requiring a tailored strategy to attract and convert prospects. A key issue was missing or incomplete title tags and meta descriptions, which led to poor search engine visibility and underperformance, especially for category pages that weren’t ranking at all.
The Strategy
- Optimised course pages with targeted title tags and meta descriptions
- Conducted keyword research to identify high-impact terms
- Analysed search trends and existing rankings for strategic improvements
- Ensured relevant, keyword-rich titles and descriptions for better visibility
Results
- Branded keywords in the top 3 positions
- Clicks improved from 458 to 601
- Increase in organic search traffic from 949 to 1.1K