About Brand

NFNA’s Diploma in Nutrition and Dietetics offers a practical, real-world approach to nutrition education. By combining theory with hands-on case studies, the course helps students develop the skills to create and promote their own nutrition brand, both online and offline. It focuses on leveraging Google Ads and Meta Ads for brand growth and is regularly updated by experts to ensure content remains relevant and current. This program provides students with the tools necessary for success in the nutrition industry

Client Expectation

The client aims to generate high-quality leads for their Nutrition course while keeping the Cost Per lead low. Their focus is on attracting new students, specifically individuals who have completed high school, undergraduate, or postgraduate education. The goal is to empower these potential students to build their own nutrition brands. The strategy will leverage targeted marketing efforts to reach the right audience, ensuring growth and success in their journey within the nutrition industry

Challenges

In the past, the client has focused on running digital ad campaigns to attract students for their Nutrition course. However, these campaigns have faced challenges such as targeting inefficiencies, which led to poor lead quality and higher cost per lead (CPL). There has also been a lack of optimization in ad creatives and audience segmentation, contributing to wasted ad spend. Despite these efforts, the campaigns have not yet yielded the desired outcomes in terms of both lead quality and cost-effectiveness.

Gap Analysis

We identified several gaps in the client’s marketing strategy, including poor brand awareness, incomplete course information, and a lack of retargeting efforts. Additional challenges include poor website tracking, subpar user experience, inefficient landing page design.These issues have reduces the effectiveness of past campaigns, resulting in poor Lead quality, higher cost per lead and lower conversion rates. Addressing these gaps is essential for improving lead generation, user engagement, and overall marketing performance.

Landing Page Optimization

We’ve designed the landing page with a strong focus on user experience, ensuring easy navigation, fast load times, and clear calls-to-action. This optimized layout aims to engage visitors and improve conversion rates.

Campaign Structure

We have allocated small portion of budget in Awareness so that we acquire more new customers into our websites.Since we have observed a good ROI from Meta & Amazon ads, so basis on that we have allocated 50% of our budget in Meta ads & 30% budget on Amazon ads

Lead Quality

By implementing the strategies outlined above and leveraging the CRM, we can clearly observe an improvement in lead quality, with irrelevancy reduced to 10%. This ultimately fulfills our client's objectives and contributes to business growth.

Platform wise Leads

Through a detailed analysis using CRM insights, we have identified that the majority of our closed leads come from Google Ads. While Meta Ads have also delivered good results, the higher search volume on Google has prompted us to allocate a larger portion of our budget to Google Ads to maximize our outcomes.

  • Spends has increased from ₹2 lakh to ₹8 Lakh. (Increased by +300%)
  • Leads has increased from 150 to 1400. (Increased by +833%)
  • Cost per lead has decreased from ₹1,300 to ₹427.(Improved by 67%)