The Client
Omorfiya Wellness is a cutting-edge clinic founded by Dr. Jitesh Shetty, specialising in Stem Cell Therapies, Hair Transplants, and Skin
Rejuvenation Treatments. With a medical-meets-luxury approach, the brand aims to redefine skin and hair care using regenerative
science.
The Challenge
As a completely new startup, Omorfiya faced several hurdles in establishing its digital presence:
- No existing online identity or audience.
- The need to position Dr. Jitesh Shetty as a trusted authority in wellness.
- Competing in a highly saturated market of stem cells and hair transplant treatments.
- Driving high-intent leads despite having minimal brand awareness.
The Strategy
To launch and scale Omorfiya in the digital wellness space, the team implemented a multi-layered strategy:
- Developed a stunning, mobile-optimised website with a luxury aesthetic.
- Focused on patient journeys, before-and-after gallery, and educational content on stem cell therapies.
- Integrated WhatsApp chat, lead capture forms, and video content to enhance engagement.
- Targeted niche keywords such as “Stem Cell Hair Transplant India”, “Hair Regrowth Mumbai”, and “Skin Revival Therapy”.
- Implemented on-page, technical SEO, and Google My Business setup.
- Developed educational blog content to attract organic traffic.
- Produced real-time video shoots of Dr. Jitesh Shetty explaining treatments.
- Leveraged Instagram reels, Q&A sessions, behind-the-scenes content, and consultation stories.
- Positioned Dr. Shetty as a thought leader, fostering trust in potential patients.
- Launched Google and Meta ad campaigns focused on stem cell awareness and hair transplants.
- Designed retargeting funnels guiding users from consultation to booking.
- Deployed localised targeting for Bandra, Andheri, and South Mumbai.
Results
The strategy delivered impactful early results in the first 60 days:
- Website Traffic: 2,000+ visitors
- Leads Generated: 180 high-quality leads
- IG Reels Reach: 12,000+ average views per reel
- Google Search Rank: Top 10 for 30+ keywords
- Conversion Rate: 3.1%