The Client

Omorfiya Wellness is a cutting-edge clinic founded by Dr. Jitesh Shetty, specialising in Stem Cell Therapies, Hair Transplants, and Skin
Rejuvenation Treatments. With a medical-meets-luxury approach, the brand aims to redefine skin and hair care using regenerative
science.

The Challenge

As a completely new startup, Omorfiya faced several hurdles in establishing its digital presence:

  • No existing online identity or audience.
  • The need to position Dr. Jitesh Shetty as a trusted authority in wellness.
  • Competing in a highly saturated market of stem cells and hair transplant treatments.
  • Driving high-intent leads despite having minimal brand awareness.

The Strategy

To launch and scale Omorfiya in the digital wellness space, the team implemented a multi-layered strategy:
1. Visually-Led Website Design
  • Developed a stunning, mobile-optimised website with a luxury aesthetic.
  • Focused on patient journeys, before-and-after gallery, and educational content on stem cell therapies.
  • Integrated WhatsApp chat, lead capture forms, and video content to enhance engagement.
2. SEO Optimisation
  • Targeted niche keywords such as “Stem Cell Hair Transplant India”, “Hair Regrowth Mumbai”, and “Skin Revival Therapy”.
  • Implemented on-page, technical SEO, and Google My Business setup.
  • Developed educational blog content to attract organic traffic.
3. Doctor-Led Social Media & Video Content
  • Produced real-time video shoots of Dr. Jitesh Shetty explaining treatments.
  • Leveraged Instagram reels, Q&A sessions, behind-the-scenes content, and consultation stories.
  • Positioned Dr. Shetty as a thought leader, fostering trust in potential patients.
4. Performance Campaigns & Lead Funnels
  • Launched Google and Meta ad campaigns focused on stem cell awareness and hair transplants.
  • Designed retargeting funnels guiding users from consultation to booking.
  • Deployed localised targeting for Bandra, Andheri, and South Mumbai.

Results

The strategy delivered impactful early results in the first 60 days:
  • Website Traffic: 2,000+ visitors
  • Leads Generated: 180 high-quality leads
  • IG Reels Reach: 12,000+ average views per reel
  • Google Search Rank: Top 10 for 30+ keywords
  • Conversion Rate: 3.1%