Project Overview
Paaneri is an exquisite traditional wear brand, distinguished by its array of patterns designed specifically for all occasions. Renowned for crafting elaborate ensembles, Paaneri seamlessly adds a touch of royalty and Indian heritage to your wardrobe, ensuring that each piece tells a story of timeless elegance. Paaneri collaborated with our digital marketing team to sharpen their brand visibility and optimise their overall digital presence across channels and platforms. So, highlighting the brand’s essence of luxury and evoking regality became the underlying emphasis of Paaneri’s content strategy.
Our goal in working on this project was to present the designer outfits using a thorough approach to managing the websites, Facebook pages, and Instagram accounts. Influencer marketing was also key to the brand since collaboration with influencers having a background in the fashion industry would attract fellow fashion bloggers, helping the brand become a topic of conversation amongst its target audience.
The execution
The visually stunning posts were carefully designed to capture the ambience of grandeur on the platforms Facebook and Instagram. To communicate the intricacy of Paaneri’s selections, we derived minimal and graceful images, elegant copies, and a consistent brand voice. Our digital marketing team skillfully used the platforms to highlight the brand’s USPs, highlighting the uniqueness and quality of their designer clothing.
Concurrently, dynamic and engaging online experiences were made possible also due to website development. High-resolution photography, interesting and informative content, and easy-to-use navigation were prioritised in the website’s management to match the luxurious feel of Paaneri’s products. We ensured it was Search Engine Optimised so that there was visibility on SERPs, drawing in natural traffic. Influencer marketing emerged as a crucial element in our plan to increase Paaneri’s visibility and appeal to a wide range of consumers. Working with influencers who shared the brand’s beliefs and had a flair for showcasing its creations helped the brand’s social media presence.
These influencers were essential in producing genuine material that presented Paaneri’s designer clothing on special occasions and everyday situations, as well as had videos that stitched BTS production of the shoots, providing the followers everything they needed to know about the ensembles, thus building a relationship with their followers and raising brand awareness. In addition, our digital marketing strategy included customised Facebook and Instagram ad campaigns to target particular groups interested in high-end designer clothing. This required producing eye-catching and captivating advertisements that not only emphasised the products but also the brand’s dedication to exclusivity and luxury. Paaneri gradually saw a rise in its consumer base, more website engagement, and greater social media traction.
Results
- New website users: 20.3k
- Instagram engagement rate: 255%
- Facebook impressions: 475,552
- Instagram impressions: 475,896
- New followers on Instagram: 8,416
