About the Brand

Pranada Hair Oil began its journey as a trusted herbal haircare solution offering nutrient-rich remedies for common hair issues like dryness, dandruff, and hair fall. Rooted in nature and backed by science, Pranada’s mission has always been to nourish hair from root to tip, promoting bounce, shine, and strength with every drop.

Driven by this commitment to holistic wellness, Pranada has now evolved into a full-fledged nutraceutical and wellness brand. In partnership with a top digital marketing agency, Pranada launched a strategic campaign to boost its online presence, create strong product awareness, and connect with wellness-conscious audiences across platforms.

The Challenge

  • The original website was built only to support one product. Scaling it to support a multi-category wellness range—while maintaining smooth navigation, storytelling, and eCommerce functionality—meant a complete overhaul. This involved not just design changes, but also restructuring the backend for inventory, product bundling, and category segmentation.
  • Simultaneously, our team had to reposition the brand tone across social media, to educate and excite a broader wellness audience unfamiliar with Pranada’s new offerings.
  • Performance marketing became more complex, with each product requiring targeted messaging, creatives, audience segmentation, and its own conversion funnel.
  • The biggest challenge was launching this new product universe while educating customers who had only associated Pranada with haircare—building trust from scratch in categories like liver detox, joint health, iron deficiency, and gut balance.
    In short, we weren’t just marketing new products—we were helping Pranada reintroduce itself as an entirely new brand.

The Strategy

1. Website Development (Shopify Build)
  • Created a clean, responsive, and intuitive Shopify site
  • Prioritised product storytelling, trust signals, and Ayurvedic credibility
  • Integrated payment options (COD + prepaid) and WhatsApp support
2. Performance Marketing (Meta + Google Ads)
  • Targeted campaign rollouts for flagship and newly launched products
  • Built retargeting funnels and high-converting ad sets
  • Leveraged video testimonials, dynamic product carousels, and regional targeting
  • Scaled Return on Ad Spend (ROAS) to 4.5x consistently within 3 months
3. Content + SEO Strategy
  • Developed product-focused blogs, FAQs, and schema-rich content
  • Targeted 100+ long-tail Ayurvedic and supplement keywords
  • Ranked top for terms like “Ayurvedic hair oil for hair fall” and “natural liver detox supplements”
4. UGC & Commercial Ad Production
  • Created authentic user-generated content ads and influencer-style reviews
  • Shot commercial-style videos for Meta, YouTube, and OTT integrations
  • Managed media buying to drive cross-platform visibility

The Results (Within 90 Days)

  • Website sales grew by 300% from the time of launch
  • ROAS (Return on Ad Spend) scaled to an impressive 4.5x average
  • Ranked for over 100+ top keywords on search engines
  • Social media engagement surged by 220%
  • Conversion rate improved from 0.8% to 2.4%