Project Overview

The newly established women’s clothing and jewellery business Trendzsasha offers a variety of ensembles appropriate for both special events and daily wear, catering to the wardrobe requirements of the contemporary woman. This designer brand is offered in-store at a few retail locations and on its easily navigable website. It also has a line of stylish jewellery crafted from real beads. When establishing a new brand, there are indeed many aspects that require extreme focus.

Thanks to our leading digital marketing agency’s expertise, we strategised by extensively researching the target audience, developing a content strategy that showcases both the clothing and jewellery collections of the brand through engaging video posts and designing a UI/UX website to drive organic traffic, generate and convert leads, and skyrocket sales. We used digital marketing to make it easier for brand messaging to trend organically and to present their distinctive products, establish connections with potential clients, and create an engaging story that appeals to their target market.

The execution

Our strategy included establishing links across channels to promote a feeling of community and participation. This improved target segment engagement and provided a more engaging and dynamic purchasing experience in addition to increasing brand loyalty. Understanding the critical role of social media in connecting with a wide range of prospective clients, customised accounts were created on popular social media networks, such as Instagram and Facebook. The plan was to tailor the engagement techniques and material to the varying tastes of the target demographic’s age groups.

To generate instant visibility and traffic, Facebook and Instagram ads were implemented. With the use of these platform-specific targeted ads, there was more chance of attracting potential clients by reaching the targeted groups. The next step was to develop Trendzasha’s official website. The user-friendly website was meticulously created using Shopify. The website was designed to provide visitors with a smooth purchasing experience by showcasing their clothing and jewellery products with thorough details. Additionally, Google Shopping ads were developed to benefit from the popularity of Google as a search engine. As a result, consumers who were actively looking for similar goods could see the brand’s products clearly, resulting in lead generation and sales conversion.

Results

  • The followers in the very first month of opening Trendzsasha’s official page on Facebook: 1,150
  • Monthly reach on Facebook: 1.5 million
  • The followers in the first month since opening the official Instagram account: 650
  • Monthly reach on Instagram: 450,000
  • Received an average of 4X ROAS within 4 months
  • ROI on Facebook and Instagram ads: 400%
  • From April to May 2021 saw orders worth: INR 945,000