About the Brand

Vcare Diagnostic Centre, located in Kandivali (East), Mumbai, is a comprehensive imaging and pathology facility offering advanced services such as MRI, CT Scan, Dexa, Mammography, and Blood Tests. Known for its medical accuracy and cutting-edge equipment, Vcare has been a reliable name in diagnostics for local residents.

However, despite housing world-class technology and experienced medical professionals, Vcare lacked digital infrastructure to reach and retain today’s tech-savvy, health-conscious audience.

The Challenge

Before the intervention by Sociobliss, Vcare was virtually invisible in the digital space. The major hurdles included:

  • No website or centralised platform to showcase services or collect queries
  • Low brand visibility online and within Kandivali’s healthcare ecosystem
  • No lead generation pipeline from search or social platforms
  • Heavy dependence on walk-ins and word-of-mouth referrals
  • Lack of patient education about advanced diagnostic services available at the centre
Sociobliss had to rebuild Vcare’s presence from the ground up, creating not just visibility but value-driven engagement.

The Strategy by Sociobliss

1. Full-Scale Digital Transformation
  • Built and launched a fully functional, SEO-optimised website: vcareimaging.in
  • Mobile-first, user-friendly design with integrated WhatsApp chat and direct call features
  • Service-focused architecture highlighting MRI, CT, Dexa, Mammography, etc.
2. Search Engine Domination
  • Deep keyword research and local SEO optimisation for terms like “MRI scan Kandivali”, “CT scan in Kandivali East”
  • Strategic backlink building and GMB (Google My Business) optimisation
  • Google Ads campaigns targeting location + service combinations
  • Page 1 ranking for 150+ high-intent keywords within 3 months
3. Branding & Community Engagement
  • Designed in-centre marketing assets: standees, brochures, and info signage
  • Participated in local wellness drives and community health events
  • Created educational creatives to build trust and demystify diagnostic procedures

Results (Within 3 Months)

  • Website Traffic: From 0 to 3,500+ monthly visitors
  • Keywords Ranked on Google: From 0 to 150+ high-intent keywords on Page 1
  • Online Queries: Increased by 40%
  • Centre Footfall: Grew by 40%
  • Google Ads Click-Through Rate (CTR): Achieved an impressive 6.8% average CTR