Overview
Viamonk Records is a renowned music label that has produced multiple hit songs in the musical industry and has received wide acclaim for its works. We were approached by them to promote their latest musical releases and establish an extensive social media presence since rebranding. They were one of our initial clients in the music industry, and we gladly welcomed the challenge. We developed several creative strategies and comprehensive content calendars to build and sustain excitement around the song releases. We designed theme-specific content for their songs, as one was a love song and another a heartbreak song. Through a blend of organic reach and targeted advertising, we broadened Viamonk Records’ reach across various social platforms, ensuring that the rebranded label and its latest releases received the attention they deserved.
The Execution
As a digital marketing agency entrusted with boosting Viamonk Records to the forefront of the new-age music production industry, our primary objective was to craft a phenomenal brand persona and establish a captivating brand presence. Operating within a highly competitive and saturated market, our journey began with the thorough planning of a calculated approach. This initial phase involved the creation of teaser posts strategically designed to cause anticipation for upcoming music releases and introduce the revamped brand to the target audience. Utilising the power of visual storytelling, we formulated multiple perspective-style reels that not only captured attention but also contributed to generating a memorable brand image. Recognising the need to extend our reach beyond organic efforts, we seamlessly integrated Instagram ads into our campaign.
This multi-faceted approach is aimed at using trending forms of content creation, guaranteeing an immediate and widespread effect on audiences. The strategy wasn’t just focused on short-term engagement; it aspired to create a lasting impression in the minds of viewers, facilitating a connection that transcended the brief nature of digital content. Throughout the process, preserving a steady channel of communication with Viamonk Records allowed us to build a strong camaraderie with the client. This collaboration allowed us to better understand their evolving needs and preferences, keeping them informed and engaged throughout the journey. By staying closely connected with our client, we ensured that our digital marketing efforts aligned effortlessly with Viamonk Records’ vision, contributing to the successful establishment of their brand in the competitive music production landscape.
The Results
- Instagram engagement rate: 137.2k
- Impressions on Facebook: 17.4k
- Paid impressions: 99.3k
- Impressions on Instagram: 584k
- Total followers on Instagram: 30.8k
- Total followers on Facebook: 3.3k