Project Overview
Vitnrich is a guilt-free, nutritious chocolate brand that produces premium probiotic chocolates infused with calcium and vitamins, catering to those seeking non-carcinogenic, calorie-reducing, and sugar-free or low-sugar dark chocolates. These health-conscious chocolates are made for both kids and adults, and they promise improved mood and immunity in addition to the delicious flavour. The brand collaborated with us to boost its online visibility and help bloom their business.
We strategised a bespoke plan for their business that would allow them to successfully express their dedication to providing tasty but health-conscious products. The combination of multiple tools, namely social media marketing, Website Development, Google Ads, Facebook/Instagram ads, Influencer Marketing, and Performance Marketing, among other methods propelled the brand with visibility, increased reach, generated and converted leads as well as brought measurable growth for the company.
Execution
With a focus on healthy and tasty snacking, our strategy planning for Vitnrich involved crafting impressive social media campaigns. Social Media Marketing played a crucial role for Vitnrich, since through platforms like Instagram and Facebook, we could project delectable product offerings with a comprehensive content plan. Engaging posts that included high-resolution visuals and health/fitness-based information contributed to building a strategic online presence.
Increasing posting activity on LinkedIn was a must since Vitnrich’s USP includes providing suppliers and driving corporate sales with bulk orders. Running LinkedIn ads greatly enhanced sales and helped in reaching B2B clients as target audiences, thus leading to excellent ROI for their business. Our primary focus was also on the website development of Vitnrich where the well-designed and user-friendly website could provide customers with an assortment of products available. We also conducted comprehensive keyword research and implemented Google Ads to maximise outreach and attract high-quality leads. Vitnrich’s strategy included influencer marketing, which involved working with influencers who share the brand’s values and target demographic. This strategy successfully informed a larger audience about the advantages of the product and the brand.
Results
- Facebook reach: 7M
- Facebook engagement increased by 296,100+
- Post reach daily reached up to 800,000
- Clicks through Google Ads on the website: 52,500+
- Engagement on Facebook crossed 20,900+ (increased by 5,046%)
- Average daily post reach: approx. 80,000 to 800,000
- ROAS raised from 0.5 to 3.5%
- Instagram reach went up to 479,700+
- Positive response on LinkedIn ads: 64.3%
- Facebook ads reach increased from 135,297 to 611,846
- Cost per purchase: 43.54
- Facebook ads boosted purchases from 15 to 392