The Client
Zoetis, a global leader in animal health, is dedicated to improving the well-being of pets and livestock through innovative veterinary medicines, diagnostics, and digital solutions. By fostering awareness and promoting pet healthcare, Zoetis aims to empower pet owners to make informed decisions about their furry companions’ well-being.
The Challenge
Despite its strong industry presence, Zoetis faced key challenges in engaging pet owners and strengthening consumer-to-veterinarian connections:
- Limited Awareness of Pet-Tabs – Many pet parents remained unaware of the essential role of daily supplements in maintaining their pets' health.
- Driving Vet Visits – Encouraging regular check-ups to ensure pets receive professional assessments and vet-recommended Zoetis medicines.
- Bridging Educational Gaps – Helping pet parents identify early signs of parasites, skin infections, and other health concerns through a tailored online assessment.
The Strategy
Sociobliss, a powerhouse in digital marketing, crafted a multi-channel strategy to position Zoetis as a trusted pet health brand and drive consumer engagement:
- #CocoWithACape Campaign – A compelling narrative celebrating pets as heroes, boosting emotional connection while promoting Pet-Tabs and regular vet visits.
- Social Media & Performance Marketing – Eye-catching content and precision-targeted ads turned Zoetis' digital presence into an engaging, high-impact hub.
- WhatsApp Outreach – Personalised messaging encouraged vet visits and guided pet parents through Zoetis' health assessments for proactive care.
- Educational Initiatives – A campaign highlighting early signs of parasites, infections, and deficiencies, urging informed action and reinforcing Zoetis' credibility.
Results
- Conversions: 1,500+
- Cost per Conversion: ₹200
- Conversion Rate: 4.5%
- Clicks: 50,000+
- Impressions: 1.2 million
- Average CPC: ₹15
- CTR: 4.2%
- Total Cost: ₹750,000