Knock On Searchers' Screens First By Ranking At The Top!
Search Engine Marketing (SEM) is a form of paid advertising to rank at the top of Search Engine Results Pages (SERPs). Whenever you post a query on a search engine, you would see some results with words like “ad” or “sponsored” at the top. This is due to the use of SEM.
Let’s understand SEM- When a searcher posts a query on the search engine that is related to your offerings, search engines display your ads to the searcher. But for this, the keywords and other details must be well-researched and updated, the correct amount must be bid to outshine the competitors, and various other things must be taken into account to appear on the top. It helps in targeting your ad only to potential customers who are searching for the relevant product or service, thereby making it more impactful.
At Sociobliss, a digital marketing and SEM agency in Mumbai, we focus on ranking your site high and your business higher by employing optimum SEM strategies.
What services does Sociobliss, the best SEM company in Mumbai, provide to its clients?
1. Pay-Per-Click (PPC) Advertising
PPC is a type of advertising in which the advertiser pays only when a searcher clicks on the ad. This makes it the most cost-effective way of advertising. Sociobliss, an SEM company in Mumbai, provides the best service for setting up a PPC ad that ensures the maximum ROI.
2. Display Advertising
In this, visuals like images, banners, and rich media are used to attract searchers. These ads are posted on relevant websites throughout the internet and placed at strategic locations on the webpage to attract the searchers.
3. Shopping Ads
Shopping ads display information about the products, like images, price, and description, in the search engine results page itself, making them highly effective when a searcher searches for a specific and relevant product on the search engine. Sociobliss effectively manages to launch shopping ads and improve the conversions.
4. Video Ads
Video ads are videos about the product or service that businesses offer to the searcher. These are generally more effective as they establish an emotional connection with the viewer by dictating a compelling story about the offering rather than just a static image.
5. Retargeting / Remarketing
There are several instances where a searcher clicks on an ad but doesn’t get converted. Targeting this potential customer is known as retargeting or remarketing. This works by showing these searchers our ads across various platforms, thereby reminding them about our offering and converting.
6. Campaign Management
Right from keyword selection to ad copy creation, it is necessary to manage the campaign well to realise the goal of reaching the desired number of conversions. This involves various other steps like bidding on keywords and taking care of the budget. This entire process helps improve the performance of ads.
7. Researching Keywords and Developing Strategies
Keywords play a vital role in ad management. When a searcher puts up a query on a search engine, it will show ads related to that keyword. Strategising these keywords to target the right audience at the right time maximises the chances of conversion and stops unwanted ad spends. The process of finding the keywords that are ranking at the top is a part of Search Engine Optimisation (SEO).
8. Ad Copy and Design
An ad copy is effective if it converts a visitor into a potential customer. Ads can be effective when written and designed properly. Sociobliss, a search engine marketing company in Mumbai, writes and develops ad copies that are compelling and appealing to improve conversion.
9. Optimising Landing Page
Once the searcher is on our webpage through our SEM efforts, we need to ensure that they convert into a potential customer. For this, the web page must be designed keeping the user in mind. The page must be quick to load, have clear and engaging content, have proper call-to-action buttons in place, and more. Sociobliss takes care of not only the ad but also the landing page to ensure improved conversion rates.
10. Analytics
Sociobliss analyses data such as clicks, impressions, conversion rates, and ROI. This helps improve the overall ad process by understanding the campaign performance, identifying areas for improvement, and other metrics to make informed decisions. This analysis is tough but not as tough as us! Thus, we are the SEM experts in Mumbai.
The Steps to a Winning SEM Strategy
● Researching Keywords● Ad Designing and Creation● Landing Page Design and Optimization● Campaign Development● Bid Strategy and Targeting● Campaign Launch● Monitoring and Adjustments● Performance Tracking and KPI Measurement● Ongoing Refinement● Reporting to Client● Post-Campaign Recommendations
Why does your business need SEM services?
Whether you’re a small business or a large company with multiple branches, your business needs SEM without a second thought. SEM is a form of advertising that is cheaper yet more impactful than most other forms of marketing. It is shown to the right people at the right time and reduces ad spends considerably. Some of the advantages of SEM are listed below:
1. Targeting the Right Audience:
Specific keywords, demographics, location, and other target factors allow you to target a relevant and specific audience to grow your business and improve conversions. Sociobliss helps you target the right audience and support the growth of ROI through its expert SEM strategies.
2. Brand Awareness and Exposure:
The presence of your ad on the search engine results page grabs the attention of searchers. Even if they don’t click on the ad, it leads to brand recognition by the searchers, and this exposure provides your brand an active space in the minds of the searchers for future events like buying products or availing services.
3. Immediate Increase in Conversions:
SEM efforts provide instant visibility as they show at the top of search engine results pages when a searcher searches for something related to your offering. This drives more traffic to your website, increasing the chances of conversion. Sociobliss, with its expertise in search engine marketing services in Mumbai, helps in ranking your website higher, thus reaching more audiences and leading to more conversions.
4. Control Over Budget:
SEM gives the marketer full control over their budget by setting daily spending limits and adjusting the bids for keywords based on the performance of the ad campaign. However, mastering this algorithm is complicated and needs an expert in the field to ensure optimum use of the money spent. That’s where Sociobliss steps in, offering the best search engine marketing services in Mumbai.
5. Scalable and Flexible:
Scalability and flexibility are the main issues when it comes to traditional forms of marketing. However, that is not the case in SEM. The ad campaigns can be tweaked as and when required and can also be changed as per seasonal trends or business goals. Sociobliss, housing the best SEM consultants in Mumbai, helps you adjust and change your ad campaigns based on the requirement of the hour.
Here’s How Sociobliss Can Help You
At Sociobliss, a search engine marketing company in Mumbai, we understand that each business is different and requires different strategies to excel. We carve out tailored plans for our clients as we know there’s no one-size-fits-all when it comes to SEM. Targeting the right audience for your business to flourish is our target. We make data-driven decisions based on analytics and performance tracking for maximising the return on investment. With a stellar track record and expertise in understanding search engine algorithms, online trends, strategies, and more, we help you stay ahead of the curve.
We correctly bid on keywords and ensure that the ad’s performance is at its peak. We help improve the ad’s quality score (a metric to determine the relevance and quality of the ad) so that it is favoured by search engines, diverting more traffic toward your website. The higher the quality score, the less the search engines charge per click on your ad. Thus reducing your CPC (Cost Per Click) or, simply, the cost.
With our comprehensive campaign reports, we ensure you’re always in the loop with us and know the position of advertising efforts we are making to push your brand towards the top. Along with this, Sociobliss swears by a principle of transparency so you can decide if your investment is working for you or not. Our proven strategies help increase conversions and thereby improve your bottom line.