Leaving the task of defining SEO on Google, we would just explain it in a very short form
SEO means Search Engine Optimisation.
Search: That’s no-brainer!
Engine: (Not vehicular) Here it means, a site like Google or Bing where a person can search a query.
Optimisation: It means to improve various aspects of a website so that it can rank higher in search engine results.
Search Engine Optimisation, thus, in simple terms, means helping search engines understand your content and deliver it to the right searchers.
In today’s digital age, the first thing people do is search on Google, Yahoo, Bing, or other search engines when they need an answer, product, or service. This makes optimising a website for search engines a necessity to appear at the top of Search Engine Results Pages (SERPs). Making the site more discoverable, SEO helps generate more organic traffic, as a majority of the people click or check out only the top sites, and the bottom ones get ignored. An increased digital footfall on the website means growth in business, as the chances of converting visitors into potential customers increase when they find your website among the top results.
Types of SEO
1. On-Page SEO
On-page SEO refers to optimising web pages to improve their search engine rankings and user experience. This involves optimising the content for both readers and search engines. How? Let’s explore!
For Readers, data must be : Relevant, Engaging, Accurate, Keyword-rich, Multimedia enhanced and Well-structured formatting.
For Search Engines, the focus must be on : Title tags, Meta descriptions, Header tags (H1-H6), Image alt text and Open Graph metadata.
2. Off-page SEO
Off-page SEO refers to actions taken outside of your website to improve its search engine ranking, such as:
- Brand building
- PR techniques to gain editorial links
- Content marketing (videos, ebooks, guest posting)
- Social media optimisation
- Engaging with ratings and reviews
3. Technical SEO
It means optimising a website’s technical elements, such as:
- Crawlability
- URL structure, navigation, and internal linking
- User experience
- HTTPS
- Web hosting, CMS, and site security
4. Local SEO
Local SEO focuses on improving visibility on search engines in local searches (such as, SEO services in Mumbai) organically by:
- Google My Business listing
- Acquiring local backlinks
- Ensuring business information consistency across online directories
- Improving rankings in location-specific search results
5. International SEO
Optimising a website for international businesses that require multiregional and multilingual output is known as International SEO. This helps drive more targeted traffic and increase visibility on a global level.
6. E-commerce SEO
Specifically for e-commerce businesses, we provide SEO services to rank their site at the top and market their products and services to the maximum number of customers.
7. Youtube SEO
Efforts on YouTube can be materialised into improving your customer base with the help of our YouTube SEO services to further improve your business.
Sociobliss, an SEO company in Mumbai, is a master in propelling websites to the top by utilising all the different segments of SEO. Our tailored approach ensures that each website gets the best outcomes, a boost in rankings, and the generation of sustainable growth.
Our Process Of Working
● SEO Audit & Website Analysis● Keyword Research & Strategy● On-Page Optimisation● Technical SEO● Content Strategy & Optimisation● Link Building & Off-Page SEO● Local SEO (If Applicable)● Monitoring & Reporting● Ongoing SEO & Refinement
How SEO Can Help Improve Business?
Want your website to be at the top?
Use SEO to stomp!
For any query you enter in the search bar of search engines like Google or Bing, you are directed to websites that answer or provide solutions for your query. From “hello” to “rocket science”, you name it, search engines have it.
Still skeptical? Wait, let us give you some more insights on why your business needs it.
SEO and Stats:
● Organic search delivers 53% of all website traffic.
● 8.5 billion searches happen daily.
● The global SEO industry is forecast to reach $122.11 billion by 2028.
Importance:
● Putting up a query on search engines has become the most used method for people to find information, products, services, and more.
● SEO helps businesses appear in search results on web search engines, social media, retail websites, and others.
● Since search is the primary way to obtain information about various things, products, and services, SEO has become crucial for visibility and ranking higher than competitors, which greatly impacts the business.
● Compared to paid media campaigns, SEO continues to bring in traffic even after the campaign has been concluded.
● It helps achieve the most important business goals, such as visits, conversions, and sales.
Why Choose Sociobliss?
Knowing the nitty-gritty of SEO is profound, but until it is put to use, it’s like being a good cook reading the recipe book without actually cooking anything! Useless, right? But how do you put this into use? We suggest hiring us, SOCIOBLISS. We are a digital marketing and SEO agency in Mumbai specializing in the SEO segment, delivering tangible results from our online efforts. We use advanced tools and strategies to rank our clients’ websites at the top of search engine results pages (SERPs).
We take a data-driven approach, continuously analyse trends, optimise content, and help your business grow online. We understand that every business is different and has its own set of opportunities and challenges. While analysing the business and its website, we do a thorough analysis of how we can help our clients excel. With personalized SEO solutions, we build our clients’ brand authority and drive long-term business growth.
Believe us when we say, “With every website optimisation project, we become artists carving out the best masterpiece.”