“They used it. Recommended too! Surely ordering it.”

That’s the power of User-Generated Content.

In today’s world of online shopping, inspecting a product is next to impossible. Buyers are often left with questions such as,

  • “Is the information given in the description correct?”
  • “Will I get a good quality product?”
  • “Will the colour, texture, material, and other details be exactly as shown in the pictures?”

That is where UGC creators come to the rescue. They provide the much-needed social proof and answer the prospective buyer’s questions, helping them make the correct decision.

The full form of UGC is user-generated content, which means “real users” using “real products”, reviewing them, rating them, and promoting them on social media channels based on their experience with the product. Buyers, before making a decision, can check these UGC videos to gain more information about the real product.

There is also a possibility of buyers learning about the product through these UGC creators and landing on the sales list.

This makes UGC an important part of marketing where authenticity is highlighted and trust is built. It doesn’t look very sales-oriented, but at the same time, the motive of sales is accomplished in an easy and sneaky way.

Why Does UGC Matter?

The modern generation, with their modern thinking, requires more than just a one-page ad or a billboard on the side of the road to actually consider making a purchase. A creative post on the screen of the phone, though having the ability to stop their endless charade of scrolling, cannot guarantee a conversion. However, a human talking about the product or service has the ability to hold attention and entice people to hang on to the ad. As discussed earlier, this is UGC, which has the greatest impact on the prospective buyers, driving sales.

Here’s why investing in UGC will be extremely beneficial for your brand:

  1. Builds Trust: The majority of consumers, when surveyed, were of the opinion that they would prefer recommendations from people over plain company advertisements.
  2. Drives Engagement: UGC sees a sharp rise in engagement compared to brand-owned content.
  3. Improves Conversions: Product pages where UGC content is shared show more conversions than those that do not.
  4. Boosts Presence: Authentic content increases searches and on-page time, improving presence.
  5. Social Proof: In the present world of digital content, people seek social proof, which they can get from UGC.
UGC Services Provided By Sociobliss

We, at Sociobliss, a user-generated content solutions company in Mumbai, provide a suite of UGC services that drive growth, such as:

1. UGC Consulting And Strategy

It is necessary to build a strategy before executing any plan. We work closely with your team to understand your brand, your products and/or services, the tone of your brand, the goals of your brand, the audience, the final consumers and their choices. The deeper we understand these aspects, the better services we can provide. We create a roadmap and a proper strategy to achieve the best results.

2. UGC Creation And Community Engagement

Sociobliss, a UGC marketing agency in Mumbai, helps clients in creating UGC based on their products and/or services. The ideation, script, shoot, and review are all done by Sociobliss. With great quality content, we make sure the community engagement increases, and so does the popularity of your brand. We make sure that the audience gets aware and interested in the brand, marking the presence of the brand in the market.

3. UGC Campaigns & Contests

We build campaign strategies that initiate participation from users of the brand in the form of contests. The users and the audience are given various challenges to perform. These challenges are backed by incentives like gifts or other benefits. This helps build a community, promote the product and/or services, and generate UGC without having to scout for it.

4. UGC Curation, Editing, & Posting

We, at Sociobliss, UGC creators in Mumbai, don’t directly post the content on social media; rather, we carefully curate the content and professionally edit it to suit the brand’s appearance. The brand voice, tonality, and presence are all taken into account while deploying any content over social media platforms like Instagram, Facebook, YouTube, and others.

5. UGC Post Analytics

Being a UGC marketing agency in Mumbai, we make sure to study the effect of the posts after they have been uploaded on social media channels, thereby giving us a clear picture of the results of our efforts. We study the spike rate, engagement timing, engagement reactions, and other technical details that work at the backend of the whole process.

Why Choose Sociobliss?

The following reasons make Sociobliss, a UGC marketing agency in Mumbai, the best choice for your brand’s UGC process:

Expertise

We, at Sociobliss, have been UGC creators in Mumbai, delivering excellent results for our clients. Through our journey, we have honed skills and developed expertise in UGC marketing and have become the best at completing the task.

Brand Related Content

We make sure not to stray away from the brand perception. We follow the brand's established creative image (or even help them create one) and follow the brand's tone and other aspects to keep it consistent and real.

360° Services

As we highlighted our services above, we provide end-to-end services, right from strategy to analytics. You don't need to juggle between processes from one agency to another. We take care of the entire lifecycle of the UGC process.

Performance Focused

Our goal is not just to create UGC but also to improve the graph of progress and profits. UGC content is mainly made for awareness, social proof, and enticing the audience, but along with that, we keep an eye on the tangible results too, like sales. We look after the analytics and decide which type of content is bringing more business, and use other metrics to finally know what actually works and how to achieve maximum results.

Sociobliss

Take advantage of the best marketing tool, i.e., the users. With the right UGC strategy, your brand is sure to grow exponentially. Sociobliss, a UGC marketing agency in Mumbai, helps you make that happen. Contact Sociobliss today to leverage the power of UGC for your brand promotion.

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