Social media marketing has a vibrant hue that is all about people, for the people, and by the people. A strong social media presence builds brand loyalty; it shows the customer that you value them not just as a source of revenue but as people.
The new mindset that revolves around and is adopted by most marketers is that the relationship we build with our customers is more important than the products and services we sell them.
So, now the question is, in the wake of this novel coronavirus, what are the best strategies that can be used for social media marketing? In this scenario of the pan-India lockdown, our audiences are either home or working from home. The majority of chances are that, as compared to when working full-time in the office, most of these individuals are more active on platforms such as Netflix, Amazon Prime, Hotstar, or on social media platforms such as Facebook, Instagram, Tiktok, LinkedIn, etc. Hence, it is a perfect time to build a strong bond with our customers rather than sell them products or services.
Amid this pandemic, people are looking for connection and comfort on a personal level with brands and businesses that feel like a part of their community. It is all about creating brand awareness; this is the best time to truly connect with your audience, humanize your brand, and gain their trust. This will not only give you a softer edge but also indirectly boost your sales.
Utilize this period by talking to your audience, understanding their needs, and bridging them with content, ideas, or strategies that resonate with the current situation and inspire them to infuse some positivity into their lives. With platforms like TikTok, you can curate some fun and light content for your audience, which will help them take a break from the current havoc.
Assist your audience with some useful tricks and tips that they can practice while going out to purchase essential items.
Blend your brand's services and products according to your customers' needs, for example, if you are running a gym, then deliver your clients with customized everyday online health tips, workouts, diet plans, etc. to keep their bodies in perfect shape.
Practicing these minimal efforts will create an essence of trust and have a long-lasting impact on your relationship with your audience. In this COVID-19 outbreak, users are active on social media platforms because it offers a fun and easy way to network with their friends and family. It makes people feel more connected with the world,and typically they are not on these channels with the expectation that they are going to be marketed. But that does not mean that the users are not keeping an eye on their favorite brands; they always have their ears up in the air, so your content just needs to be strong enough to echo and pull their attention.