The Brand-

Trendzsasha is a start-up launched in Mumbai in December 2020. Trendzsasha offers affordable daily designer wear for women. The brand is retailed exclusively online on its website. They mainly focus on urban women in the age bracket of 18 to 55 years.
They also retail jewellery made from natural beads for women. This is also sold through their website.

The Challenge -

1.Establish an online presence and generate leads
2.Garner sales for the garments and jewellery

Solution offered-

-Designed a user-friendly website on Shopify
-Ensured attractive product display with proper details
-Created social media handles
-Considering the large band of targeted women, the following platforms were identified:

• Facebook for women between the age of 35 to 55 years
• Instagram to focus on a younger audience in the age bracket of 17 to 35 years

-The idea was to build a community across platforms for the diverse target segment
-Expanded the reach of Pan India with a focus on Tier 2 cities.
-Initiated Facebook and Instagram ads
-Initiated Google shopping ads

The Results-

• Facebook: Garnered 1,150 followers with monthly reach of 1.5 million
• Instagram: Garnered 650 followers with monthly reach of 450,000
• Received an average of 4X ROAS within 4 months
• Facebook and Instagram ads yielded 400% returns on investment
• Orders worth INR 945,000 were booked during April – May 2021