Before exploring this huge parameter of branding, let’s brush up the basics first!
Branding is an expression that reflects your product or service onto the market. Your brand must have a sustainable brand positioning, and at Sociobliss, we work on building a relevant, unique & precise brand positioning in the market which develops a bond between the consumer and your brand. This increases the brand value and your brand fits subconsciously in the customer’s mind, which he/she can recall whenever they hear it’s characteristic or anything related to your brand.
A brand consists of a set of features like the logo, name, designs, term or any other element that recognizes one's goods or services and distinguishes it from the rest of the sellers. All of these components represent your brand in the market, so that can be easily identified & remembered from the rest of the competitors.
Branding is a continuous cycle of researching, evolving, & implementing a distinctive characteristic or a bunch of features to create a brand voice that can relate with the consumer.