Social media management is a cycle of creating, scheduling, analyzing and engaging with content and visuals, posting it on social media platforms, like Facebook, Instagram, Twitter, Linkedin, Pinterest, etc.
Social media managers are appointed by businesses to reach new customer online and to boost and maintain their reputation. These individuals are trained to handle social media activity, such as interacting with the audience by replying to their comments, planning social media strategies to achieve long term marketing goals by posting indigenous content.
Social media plays a vital role in the business space. A crowd of 3.2 billion people is using social media on a regular basis. It has turned into a huge market to promote your product or service, making it visible to a vast number of audiences.
Even if you have a limited period of time, there are social media management tools and services that can handle your social media with ease. Let’s stay clear with this; if you’re not picking your game up with social media platforms, you’re inviting problems in your business.
One of the most important things is choosing the right social media management platforms. Initially, you should know which are the best social media platforms for your business. Here is the list of platforms with an introduction of their advantages for your business:
Facebook: With a flare of 2 million active users monthly, Facebook has a balance of all genders and age-group. Therefore, it is a vast pitch to target your audience with ease.
Instagram: A pack of millions of creative people posting a lot of unique content. Instagram works as a platform for brands that focuses mainly on visual content. According to the stats, Instagram holds more of female users than male. Hence, this a great platform to sell products or service related to art, fashion, lifestyle, photography, and all other visually-attractive businesses.
Linkedin: A social media platform for B2B brands, with Linkedin one, can interact and share with people based on the company type, industry, or job title.
Twitter: The platform which is well known to join conversations about trending topics, one can share content with big personalities and also other individuals who come under their particular Target Audience.
Youtube: Second largest search engine in the world, it gives you a space to upload videos relating to your business or service. With videos, it helps to bridge the content and interact better with the audience.
Pinterest: An amazing platform to share visual content. A widely used platform by the users for handcrafts, DIY, fashion, fitness, decoration ideas, and so much more. If your business revolves around these sectors, then Pinterest is for you!
You can choose whichever platform is appropriate for your business.
Further, you must build a strong strategy to catch the attention of your audience. First most develop a strong strategic social media to boost your marketing goals, by targeting your specific audience. Then comes to curetting and posting content and graphics on social media platforms which should be done by walking on the footsteps of the planned social media campaign. After this, start interacting with your audience by replying to their feedbacks and queries. After learning and exploring these steps you can even run ads on Facebook, Instagram, youtube and other social media platform to turn your audience into leads.
Tags: social media marketing, digital marketing, facebook marketing, media planning and buying, hyper local targeting, social media management tools, geo targeting, hyper-local targeting ads, media buying and planning, programmatic buying.