Summary

Generated quality leads from PAN India and Dubai in a surprisingly short amount of time by generating an impressive digital brand presence.

Key Achievements:

Facebook Paid Reach - 1,216,554
Instagram Reach - 129.1%
Linkedin Views - 1,723.8%
Generated Leads -

The Brand :

Eurotechniche is an Italian company based in Vicenza, and it has branches in over 25+ countries. They offer an extensive range of galvanic processes and machinery, metal finishing treatments, and precious metal refinery plants, for jewellery producers, and many other sectors.

The Challenge-

Eurotecniche India belongs to a sector that we were yet to explore. It is a chemical and plating industry that deals in the B2B industry. The Main branch being located in Italy, Eurotecniche India wanted to expand their presence all over India and become the prime choice for their customers' plating solutions.

The Strategy-

• Initially, to set aground in the online environment, Eurotecniche India’s Facebook, Instagram, and Linkedin's profiles were designed that had an extensive portfolio of their products and machinery.
• Created content explaining the product offering very simplistically.
• Gradually, we began with the Facebook ad runs with a tactful audience strategy to garner qualitative sales.
• Multilingual content was created for geographical reach (Hindi, Gujarati, Bengali).
• Targeted new clients in Mumbai and Kolkata with paid promotions and interactions on social media.
• Created brand recall among the existing customers, by starting with the traditional and the most effective Email Marketing and WhatsApp Marketing.
• Developed a website showcasing the product portfolio and infrastructure capabilities.
• Market penetration into Gujarat and Rajasthan.
• Generated leads in PAN India, Dubai, and many more cities worldwide.