Summary-
Created an informative social media plan to create health awareness among the audiences and build brand presence. Concentrated on Google ads, Facebook campaigns, and keywords to create maximum reach.
Key Achievements-
-Impressions were raised by 2,50,000
-Total calls received through the campaign – 450+ month on month
650 leads generated from WhatsApp Ads
The Client -
Vcare Imaging & Diagnostic Center is a one-Stop-Diagnostic centre that caters to the complete range of diagnostic services comprising Radiology, Imaging, Pathology, Corporate healthcare and Preventive Healthcare.
The Challenge-
Being in a highly competitive market V Care is a stand-alone, all-services-under-one-roof diagnostic center based out of Kandivali. People were not aware of the services offered by V Care and were traveling to faraway areas for MRI and CT scans.
The Strategy -
- Created Social Media Presence with full-fledged informative posts that talked about Precautions, Diagnoses, and their service offerings with world-class equipment.
- Ran Multiple Facebook and Instagram ads to create brand awareness
- Ran WhatsApp Ads to create maximum awareness.
- Focused on Google Search ads to gain maximum reach and impressions.
The Results-
- Facebook Page likes increased by 2500
- Impressions were raised by 2,50,000
- Total calls received through the campaign – 450+month on month
- 650 leads generated from WhatsApp Ads
